Digital sports content and media group Perform has entered into a partnership with real-time betting markets specialist TXODDS focused on sports integrity.
The companies will collaborate on a variety of projects designed to protect the integrity of sports competitions and betting markets. Perform and TXODDS said they will provide innovative new systems with “unparalleled access” to additional intelligence and analysis to investigate matches on behalf of rights holders and sport governing bodies.
Perform’s partnership with TXODDS has already led to the development of the proprietary and unique betting market monitoring system used by the Perform Integrity Unit.
It is powered by a bespoke volatility alerts feed, tailored to highlight potential irregularities in betting markets across a range of competitions. The feed is built using the Perform fast data service, RunningBall, and TXODDS’ betting market data compiled from a range of global operators.
The system is currently being used in football integrity projects for Football DataCo, the official data rights holder of all the professional football leagues in England and Scotland, and LaLiga, the organising body of the top two divisions of Spanish football.
The partnership will next focus on supporting the development by TXODDS of additional integrity-led products and services, powered by RunningBall and targeted at the betting market.
Ross MacEacharn, chief executive of Perform Content, said: “Having access to their (TXODDS) market-leading data and insight is a great advantage for Perform in the development of our monitoring system.
“We are pleased to have supplemented our range of Integrity operations with a best-in-class system that can assist sports bodies’ efforts to protect the integrity of their sport. We also look forward to supporting the TXODDS roll out of additional integrity products for the betting sector.”
Einar Knobel, chief executive of TXODDS, added: “We look forward to introducing our new integrity-led services with Perform, supplying the most reliable data to clients all over the world and leading the fight against corruption in sport.”