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Penny extends as DEL title sponsor to 2028

(Photo by Jari Pestelacci/Eurasia Sport Images/Getty Images)

Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.

Penny first entered into a major sponsorship agreement with the Deutsche Eishockey-Liga (DEL) – and the German Ice Hockey Federation (DEB) – in 2020, with the league title deal originally running until the end of the 2023-2024 season.

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