Pechanga Resort Casino has been announced as the latest founding partner of SoFi Stadium, the future home of the National Football League’s Los Angeles Rams and Los Angeles Chargers, and the surrounding Hollywood Park entertainment district.
As part of the agreement, Pechanga Resort Casino, which is owned and operated by the Pechanga Band of Luiseño Indians, becomes the official California casino partner of the two teams, SoFi Stadium and Hollywood Park. The terms and length of the deal was not disclosed.
Pechanga will have extensive branding across the $5bn SoFi Stadium, which is scheduled to open in July 2020. This includes the naming rights to the Pechanga Founders Club, a 14,000 square-foot premium club space located on field level, and to one of the stadium’s four VIP entrances. There will also be branding at an 11,500 square-foot activation zone on level eight, which will include experiential opportunities for fans.
Digital personal finance company Social Finance (SoFi) has secured a 20-year naming rights deal to the stadium, worth a reported $400m, while American Airlines landed the naming rights to the plaza next to the stadium. As part of a wide-ranging deal with PepsiCo, Pepsi and Frito-Lay will become the exclusive soft drink and salty snacks partners of the venue.
SoFi Stadium has already been pencilled in to stage the NFL’s showpiece Super Bowl game in 2022, the College Football National Championship game in 2023, and the Opening and Closing Ceremonies of the 2028 Olympic Games.
It is also likely to be a venue for the 2026 Fifa World Cup, which is being hosted by the United States, Mexico and Canada.