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Danforth promoted to president of CAA Sports

Paul Danforth

US-based sports industry veteran Paul Danforth has been named president of CAA Sports, the sport division of entertainment and sports agency Creative Artists Agency (CAA).

The move was announced by CAA co-heads Howard Nuchow and Michel Levine from the agency’s New York office.

Danforth, who joined the agency in 2007, previously served as global head of sales, overseeing the CAA Sports property sales division, sports talent sales and CAA Search, an executive search and human capital advisory firm.

In the new role, Danforth will additionally oversee CAA Sports’ award-winning property sales and brand consulting division, comprised of 250 employees in the US, London and Munich.

The division represents properties such as Formula 1, Madison Square Garden, NCAA, City Football Group, Aston Martin Red Bull Racing, Golden State Warriors, USGA, Top Rank Boxing, and Riot Games

It also represents more than 30 global brands, including JPMorgan Chase, Bose, Mondelez, Google, Tissot, and Pizza Hut.

Danforth will further oversee the newly-acquired Base Soccer Agency, a full-service football agency representing more than 300 international football players, coaches, and managers.

The Base Soccer group adds to the agency’s longstanding football talent partnership with Polaris Sports, Gestifute’s commercial arm, in which CAA Sports jointly represents the marketing rights for players and coaches, including Cristiano Ronaldo, Jose Mourinho, James Rodriguez, Bernardo Silva, Joao Felix, Dele Alli, and Renato Sanches.

The agency also reported that CAA Sports consulting head Greg Luckman has left the agency.