ParalympicsGB has signed a fundraising focused sponsorship contract with fast food brand Papa John’s as a sponsor.
The deal will run until the end of 2021, covering the rescheduled Tokyo 2020 Paralympic Games, which will now take place between August 24 and September 5, 2021.
As part of the association, Papa John’s will support ParalympicsGB through a new digital marketing campaign ‘We are Limitless’ which was launched on 25 August, the date the games had originally been due to start.
The campaign will aim to raise £250,000 in funding for ParalympicsGB.
Paralympians David Weir, Alice Tai and Alfie Hewitt will be ambassadors of the campaign and aim to help it reach its target.
The news follows Papa John’s recent signing of a sponsorship agreement with rugby league’s Super League for its 2020 season.
ParalympicsGB’s full sponsorship portfolio is comprised of airline British Airways, German sports brand Adidas, global insurance specialists Allianz, law firm Hogan Lovells, food and beverage company Mondelēz International, supermarket Sainsbury’s, multinational oil giants BP, automotive manufacturer Toyota, food and beverage multinational Nestlé and telco Virgin Media, which are all top tier ‘gold partners’.
The second tier contains online shopping brand Asos, civil engineering company Sir Robert McAlpine and investing banking company Citigroup.