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Pantamera develops DreamHack esports sponsorship

(Photo by Kevork Djansezian/Getty Images)

Swedish recycling company Pantamera has extended and expanded its its sponsorship with esports organisation DreamHack.

The one-year extension builds on an association between the two organisations which has been running since 2016.

The new deal includes the creation of a new esports talk show in collaboration with gamers Samuel Stronegger and Yacine Laghmari. The show will run for eight episodes, beginning this August and continuing through October 2020.

In addition, the brand will have a presence at the 2020 DreamHack Winter event, held in December 2020. It will host a booth and feature the new talk show live on stage.

The news follows DreamHack’s development of its agreement with global payment specialists Mastercard.

The brand signed a deal to sponsor the 2020 Northern League Of Legends Championship last month.

DreamHack runs the tournament which is a new league in which players compete in Riot Games’ League of Legends series in a league format which began on June 16 and will conclude with the playoffs on August 16.

In May 2020, Mastercard signed a contract which granted it exclusivity in the financial services category for the League of Legends series.