The San Diego Padres have enjoyed a massive boost in ticket sales in the weeks since signing Manny Machado. The MLB franchise has generated $3m (€2.7m) in additional ticket sales since Machado was signed last month.
Speaking to ESPN, Padres president of business operations Eric Gruepner outlined the Machado effect. Gruepner said the number of tickets sold were double the general projections for this time of the year.
The Padres, who have only one winning record in the last eleven seasons, made a number of personnel moves in 2015 and 2016 that stimulated greater sales. But even in those years Gruepner claimed sales were not this brisk.
“But even in 2015 and 2016, we didn’t see a spike like we’ve seen this year in terms of demand,” Greupner said in a phone conversation. “And frankly, it’s been maintained for a longer period of time so far than some of the spikes we’ve seen in the past. So, we’re encouraged that it’s really setting a new trend line for us this season in terms of demand for tickets and merchandise,” Gruepner told ESPN.