Activision Blizzard has signed a multi-year deal with Fanatics to become the exclusive home of Overwatch League merchandise. It represents the first partnership of its kind between a major retailer and an official esports league.
Fanatics will create and maintain a global e-commerce website for fans to purchase jerseys, fan gear, headwear and hard goods from each of the league's 20 franchises. Fanatics will also operate on-site retail stores for all Overwatch League regular-season matches at Blizzard Arena Los Angeles and for other league events.
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