O’Toole to lead development of Event Rider Masters

The Event Rider Masters (ERM) equestrian series has appointed Jim O’Toole as its new chief executive.

O’Toole (pictured) previously served as chief executive of English Premiership rugby union club the Worcester Warriors. He was also a founding director of Premiere Consulting, which later became part of WPP Group, and the chief executive of Powerboat P1, where he oversaw the management of seven Grands Prix of the Sea events.

O’Toole has also held a senior role at London Irish Rugby Club and served as the chief executive of the World Match Racing Tour sailing series during his 25 years in the sports industry.

The ERM debuted in 2016 with a six-leg season in the UK. Last year the series expanded into Europe with events in France and Germany. The first leg of the 2018 season takes place at the Dodson & Horrell Chatsworth International Horse Trials in Derbyshire, England on May 11-12.

O’Toole said: “The Event Rider Masters series has made a real impact in its first two full seasons, capturing the sport in the most exciting way possible and building an impressive audience via livestreaming and television highlights packages. It offers an excellent fan engagement platform and a content-rich fan experience. I look forward to working with the team to further develop a robust commercial proposition for partners and venues.”

Chris Stone, co-founder of the ERM, added: “Jim brings very relevant experience in growing international series and joins us at a very exciting point in our journey. He will add value to our event experience in leading our team of proven equestrian experts and work with our board to solidify our commercial proposition to sponsors and partners.”