Austrian public-service broadcaster ORF has enhanced its deal for second-tier domestic football league 2. Liga rights with sports data and betting-related services company Sportradar
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
OneFootball adds Ligue 1 rights in Brazil in latest Sportfive-brokered deal
OneFootball, the Germany-based digital platform, has added another high-profile property to its portfolio by securing streaming rights in Brazil to France’s Ligue 1 in another deal facilitated by the S…
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…
Rangers becomes latest club to sign individual Cadbury deal
Scottish Premiership club Rangers has continued to add to its sponsorship portfolio, signing deals with Mondelēz International-owned chocolate brand Cadbury and Glasgow Airport.