Opta backs launch of Canadian Premier League

The Canadian Premier League, Canada’s new club football competition, has agreed a four-year deal with sports data company Opta.

The deal was signed ahead of the launch of the CPL’s maiden season at the weekend and will cover the 2019 to 2022 campaigns.

Opta, which is part of sports content company Perform, will serve as the Official Data Partner of the CPL. The deal gives the league control of its data rights and access to Perform’s global expertise and sales network, whilst also allowing it to increase presence across digital and widen commercial opportunities beyond its immediate audience.

Data will be delivered through an extensive range of feeds to power the likes of broadcast graphics, automated highlights and fantasy experiences. As part of the deal, all seven CPL clubs will have access to tools and services provided by OptaPro, Perform’s data and insights provider.

The agreement furthers Opta’s commitment to football in North America. The company already serves as Official Data Partner of: MLS, NWSL, USL and US Soccer.

“Opta is the leader in soccer data who from our first ever match establishes the credibility and integrity of our data amongst the world’s top soccer leagues,” David Clanachan, commissioner of the Canadian Premier League, said.

“We have deeply integrated Opta’s data into our league and club websites, app and soccer operations, relying on it to support our success on and off the pitch.”