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Olympique Lyonnais acquires shirt rights at Tony Parker-owned basketball club

(Photo by Bruce Bennett/Getty Images)

Ligue 1 football club Olympique Lyonnais has acquired jersey branding rights to the men’s and women’s team shirts of French basketball team LDLC ASVEL.

Under the new agreement, Olympique Lyonnais’ logo will appear on the front of the men’s jersey worn for French men’s basketball league games, on the front of the women’s jersey for their equivalent league games and on the back of the women’s jersey for Women's EuroLeague games.

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