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Ohio State extends deal with Ticketmaster

Ticketmaster has extended and expanded its official ticketing partnership with Ohio State University, with plans to implement digital ticket across all the school’s athletics venues at the Columbus, Ohio, campus.

The Live Nation-owned Ticketmaster will expand its ticketing services for Ohio State to include the new Covelli Center, which opened in June and is the home for Buckeye teams in Olympic sports such as wrestling, gymnastics, and women’s volleyball. The deal will also continue to service football games at Ohio Stadium, and a variety of basketball, concert and other indoor events at the newly renovated Schottenstein Center. 

The enlarged deal will also see the deployment of Ticketmaster’s new identity-based ticketing product, SafeTix.

Financial terms were not disclosed.

“Our fans will have the safest marketplace to buy or sell tickets across dozens of sports, concerts, and other live events, with the peace of mind in knowing that their tickets are real,” said Gene Smith, Ohio State athletics director.