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NZR-SAP deal aims to create ‘most technologically-advanced rugby union’

The New Zealand women's team lines up before the Autumn International match against England in 2021. (Photo by David Rogers/Getty Images)

New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.

Under the deal, SAP becomes an ‘Official Premium Global Partner’, ‘Official Technology Partner’ and the ‘Official Cloud Software Partner' to NZR representative sides, including the All Blacks and Black Ferns men’s and women’s national teams, respectively.

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