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NZ Cricket secures three Indian brands to sponsor India visit

MS Dhoni of India is run out by Martin Guptill of New Zealand during the semi-final of the 2019 Cricket World Cup (by Clive Mason/Getty Images)

New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India’s tour of the country, which starts today.

Water purifier brand Kent RO, software company Ebix and motorcycle manufacturer Hero join ANZ Bank as sponsors of the tour.

India and New Zealand will play five T20 internationals, three one-day internationals and two test matches between January 24 and March 4.

Ebix this week announced a prominent sponsorship position – the tour’s title will have the suffix “powered by Ebix”.

Welcoming the deal, Ebix chairman and chief executive Robin Raina said: “Cricket in India has been the best marketing vehicle for brands. When Virat Kohli and Kane Williams lead two international teams out in the middle, cricket will invoke its ultimate fever. Ebix Group has worked hard to grow up as a reliable brand. We have with us commitment of millions of our committed users across the world. As we are aggressively expanding to new territories and new client base, we are glad to be associated with the Black Caps and New Zealand Cricket as sort of marketing associates in the growth.”

In a press release, Ebix said it “has businesses in many cricket loving nations like India, New Zealand, Australia and UK… and thus engages in sports advertising and promotion to promote its B2C and B2B businesses”.

The series is being broadcast in India by pay-television operator Star Sports