On the back of the National Women's Soccer League's championship game, league sponsor Ally Financial announced it had extended its partnership with the league to run through 2027.
Ally's extension with the NWSL shows a trust in the growth of the 10-year-old league ahead of a 2023 Fifa World Cup and 2024 Olympic Games that are projected to provide further bumps to league attendance, viewership, and overall engagement.
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