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NTT rebrands Dimension Data team on UCI WorldTour

(Photo by Bryn Lennon/Getty Images)

UCI WorldTour cycling team Dimension Data for Qhubeka has rebranded as NTT Pro Cycling for the 2020 season.

Japan-based technology brand NTT has taken over the main shirt rights to the South Africa-based team and will continue to support Qhubeka, a charitable organisation that distributes bikes to areas of need in South Africa.

Dimension Data and four divisions of parent company Nippon Telegraph and Telephone Corporation – NTT Communications, NTT Data, NTT Security and NTTi3 – merged to create NTT in August 2018.

Ruth Rowan, chief marketing officer, NTT Ltd, said: “As headline sponsor, we help NTT Pro Cycling to leverage technological innovation to realise its ambition of being ranked among the top 10 cycling teams in the world.

“We’ve brought together our data platforms, analytics and machine learning, and combined them with the NTT Pro Cycling’s expertise in athletic performance to create a truly unique team that is focused on being the best in the world, whilst riding for a cause.”

Read this: Rebranded NTT renews Dimension Data partnership with ASO, Tour de France

The chief executive of NTT is Jason Goodall, formerly the chief executive of Dimension Data. The South African is a keen cyclist and long-distance runner and was instrumental in Dimension Data’s initial foray into world cycling as global technology partner to the Tour de France in 2015.

The company recently extended its global partnership with the Tour organisers, Amaury Sport Organisation, until 2024. The extension enables NTT to continue providing technological innovations to enhance fan’s viewing experience of the Tour de France.