Nova launches international sports channel for Greek expats

Paok defender Sverrir Ingi Ingason fights for the ball. (Photo by Sakis MITROLIDIS / AFP) (Photo by SAKIS MITROLIDIS/AFP via Getty Images)

Greek pay-television broadcaster Nova has launched a new international channel targeted at Greek nationals abroad.

The new Novasports World channel will broadcast, among other sports, all 240 matches per season of the Super League 1, the nation’s top tier of domestic football.

Novasports World launched last Friday (October 23) and is available 24 hours a day as well as being offered solely in high definition. It augments the existing Novasports Online subscription streaming platform.

Nova is one of Greece’s primary sports broadcasters and holds rights to a raft of the country’s most important properties. Among those are the Greek Super League 1, the EuroLeague and EuroCup basketball competitions, and the annual Wimbledon tennis grand slam event.

Nova last month agreed a season-long rights deal with Greek Super League club Panathinaikos. The deal covers the 2020-21 season and renewed the pay-television broadcaster’s rights which it held last season alongside its rights agreements with the majority of Greece’s biggest clubs.

The broadcaster’s parent company, telco Forthnet, was this year acquired by the United Group. The bid was backed by private equity house BC Partners and was understood to be worth about €310m ($366.4m). That deal brought Nova under the same umbrella as Croatia’s Tele2 and Bulgaria’s Viacom, all of which are now owned by the United Group.