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Nissan signs on as LaLiga domestic sponsor in pivot to more ‘strategic’ deals

match against Villarreal CF on May 22, 2022 (by Manuel Queimadelos/Quality Sport Images/Getty Images)

LaLiga, the organising body of the top two divisions of Spanish club football, has signed a new sponsorship deal with Japanese automotive manufacturer Nissan.

Under the initial one-season deal, which will run until the end of the 2022-23 season, Nissan becomes a ‘local sponsor’ of LaLiga. This third-tier of LaLiga’s domestic sponsors also includes: El Corte Inglés; Burger King; Vivo; Allianz; Marqués del Atrio; and Cabreiroá.

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