Nike beats Adidas to French Football deal

Under the deal, Nike will pay the French Football Federation an average of €42.66 million per season. On top of this, Nike will kick in €2.5 million worth of sporting equipment per complete season.

“On the whole, the new contract will bring the Federation four times and half times the resources over the current contract”, said the FFF.

Nike beat off competition from Adidas and Airness of France for the FFF contract. Adidas has sponsored the French national team since 1972. Its current deal ends in 2011.

Most recent

The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.

IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.

Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan