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Nike agrees long-term extension with Chinese Athletics Association

Qizhen Liu of China competes in the Men's Javelin Throw qualification during day nine of 17th IAAF World Athletics Championships in Doha, Qatar. (Photo by Michael Steele/Getty Images)

The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033.

The extension continues Nike’s existing commitments to supply training equipment for Chinese national team athletes, and introduces a series of initiatives to promote the development of athletics in China. The initiatives include training camps run by Nike involving high-profile coaches from other countries, overseas training bases for Chinese athletes, and the facilitating of cooperation between the CAA and other athletics associations around the world.

The deal was announced at a press conference in Beijing yesterday with CAA president Duan Shijie and Nike Global Sports Marketing executive vice-president John Slusher. The existing deal was signed in 2013 and ran from 2014 to 2021. The new deal will run from 2022 to 2033, covering the next four Olympic Games.

Cai Yong, the vice-chairman of the CAA, said: “This partnership with Nike announced today will hopefully allow both parties to capitalise on our synergies and strengths, as part of the opening up of the Chinese sportswear market.

“We look forward to working with Nike to increase interest in track and field, as part of our national goals to build a strong sports economy and physically active citizenry.”

Craig Mossback, Nike’s vice-president for sports marketing in China and Japan, and global business affairs said: “Nike is committed to promoting the development of Chinese track and field and its athletes for many years, and this renewed contract once again shows our confidence in the future of the sport in China.”

Earlier this week, the CAA signed a strategic partnership with the Shanghai Institute of Sport, one of the oldest sports universities in China.

Duan said at the signing ceremony: “In the future, both sides will work together to establish a training, competition, learning and research platform that gradually develops China’s track and field industry towards professionalism, marketisation, and internationalisation.”

As part of the agreement, the SIS will build an athletics school, facilities to house the national team, and a research and development facility for the reform and promotion of athletics in China.