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NHL strikes deal for Twitter live look-ins during playoffs

Game action between the Boston Bruins and St. Louis Blues, last year's Stanley Cup finalists, prior to the suspension of the 2019-20 season due to Covid-19. Both teams will be part of the league's resumed season that will include live video look-ins on Twitter. (Photo by Barry Chin/The Boston Globe via Getty Images)

Social media initiative designed to help drive television viewership