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NHL, Roman strike 2020 Stanley Cup Playoffs partnership

The National Hockey League has struck a partnership with New York-based Roman, which has been designated the official digital men’s health clinic of the 2020 Stanley Cup Playoffs and Finals.

As part of the partnership, which begins on August 1 in concert with the league’s resumption of play and runs through the end of the 2020 season, the Roman logo will be displayed in a corner in-ice ad position during every game of the NHL’s return to action in Edmonton and Toronto.

Fans will also be directed to Roman’s telehealth services as well as Health Guide, Roman’s digital health publication. Roman is part of patient-driven telehealth company Ro.

“The 2020 Stanley Cup Qualifiers and Playoffs are going to be wildly exciting, and we’re pleased to partner with Roman during this thrilling and unique time for our game,” said Kyle McMann, NHL’s senior vice president of North American business development and global partnerships.

“Roman sees the value the NHL audience can deliver to drive business and on the eve of the 2020 Stanley Cup Qualifiers, there is no better time to announce our partnership with an innovative brand like Roman to engage our passionate fans,” McMann said.

Roman last year struck a similar deal with Major League Baseball, which at the time was the company’s first-ever partnership with a pro league.

Earlier this week, the NHL struck a multiyear partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada.

The league also announced a multiyear North American partnership with pizza restaurant chain Little Caesars.