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NHL partners with Amazon for Alexa content

The NHL is looking to increase its fan engagement by allowing Amazon Alexa-enabled devices to provide news, schedules, scores and stats for each of its 31 teams.

Once the ‘skill’ is enabled on devices, fans can say “Alexa, ask NHL” followed by the request, such as “When does [team name] play next?”

“We know NHL fans across North America enjoy using technology to keep up with the latest from around the League,” said Stephen McArdle, executive vice-president of digital media and strategic planning at the NHL.

“We always look for ways to engage with our fans in the most convenient way possible for them. The NHL skill on Amazon Alexa provides a fan-friendly experience providing helpful updates and information in real time.”