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NHL, NHLPA secure multiyear Hyundai deal in Canada

Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.

As part of the agreement, which begins in the 2022-23 NHL season, Hyundai has been designated the official automotive partner of the NHL and NHLPA in Canada, while the company's Genesis brand is designated the official luxury automotive partner in the country.

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