New level of collaboration marks sizable shift from sport's troubled labor history
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
NHL, NHLPA extend Upper Deck trading card partnership amid Fanatics’ entrance into industry
The National Hockey League and NHL Players’ Association have secured a multiyear extension of their long-standing trading card agreement with The Upper Deck Co.,
NHL, NHLPA secure partnership extension with PepsiCo
New term covers range of snack and beverage categories in North America
BioSteel secures multiyear partnership with NHL, NHLPA
North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
Seattle to pursue KeyArena development plans amid NBA, NHL franchise efforts
The City of Seattle and investment firm Oak View Group (OVG) have agreed a deal to redevelop the KeyArena in a move that could return NBA basketball or NHL ice hockey to the Washington city, while NHL franchise the Calgary Flames has dropped plans to build a new arena in the Canadian city.