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NFL to assess Los Angeles market for franchise move

The NFL American football league has commenced a formal assessment of the Los Angeles market as potential moves to place a franchise back in the city gather pace.

The Los Angeles Times newspaper said the NFL has emailed questionnaires to around 2,000 people to evaluate the demand for a team along with expectations for stadium facilities.

It is understood that the questionnaire does not reveal a specific stadium site or franchises that are candidates for relocation to Los Angeles.

Drawn from several databases, the NFL survey will not be aimed solely at people who have identified themselves as football fans, but is channelled towards individuals more likely to buy club seats, suites or season tickets as opposed to occasional game goers.

Sports consulting firm Legends, which counts San Francisco 49ers’ Levi’s Stadium among the NFL projects it has worked on, will conduct the study on the NFL’s behalf.

Los Angeles has been without an NFL team since 1995, when the Rams and the Raiders left, but both those franchises are on respective year-to-year leases in St Louis and Oakland respectively.

The Times claims the Rams, the Raiders and the San Diego Chargers – also on a year-to-year lease – are unhappy with their current homes and have expressed interest in the Los Angeles market.

Rams owner Stan Kroenke bought 60 acres of land in Inglewood last year, while in September Anschutz Entertainment Group (AEG) secured a six month extension to its agreement with city authorities concerning attracting an NFL franchise to another potential stadium site at Farmers Field.

Earlier this month, Los Angeles Mayor Eric Garcetti claimed it was “highly likely” that an NFL team would be secured by the city in the next year.

If an NFL team decides to relocate, it must inform the league during a two-month window that opens at the end of the regular season. The Times added the NFL’s survey is expected to run for the next fortnight before focus groups are organised to gather more specific information.