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NFL star Beckham Jr. signs record endorsement deal with Nike

Odell Beckham Jr., a wide receiver for NFL American football team the New York Giants, has signed a record shoe endorsement deal with US sportswear company Nike.

The commercial agreement will run for an initial five years and is worth a total of $29m (€25.9m), according to the NiceKicks.com website.

The deal is believed to be the most valuable agreement of its type in the history of the NFL and, according to ESPN, is worth more than the rookie contract that Beckham Jr. currently has in place with the Giants and twice that of any previous deal Nike has had with an NFL player.

Beckham Jr. is expected to make just under $1.84m in 2017, but after the Giants recently exercised a fifth-year option on the player, the total value of the contract will be worth just over $18m, with a base salary of over $8m for 2018. The 24-year-old could leave the franchise after the 2018 season if a new contract is not agreed.

ESPN said that Beckham Jr.; his agent, Zeke Sandhu; and mother and manager, Heather Van Norman, also held talks with Adidas over a possible deal. The German sportswear company had been keen to take Beckham Jr. from Nike, but its US rival had the option to match any bid Adidas put forward. Nike opted to exercise this right and was able to tie the player down to a new deal.

Sandhu told ESPN: “It was a long process. This proved he’s an icon.”

Nike has yet to officially confirm the reported deal.