The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
NFL signs DraftKings as its first official daily fantasy partner
The National Football League has continued its embrace of legalized sports betting by naming DraftKings as the league's first official daily fantasy partner
NFL star Beckham Jr. signs record endorsement deal with Nike
Odell Beckham Jr., a wide receiver for NFL American football team the New York Giants, has signed a record shoe endorsement deal with US sportswear company Nike.
BABE becomes NFL’s inaugural official wine sponsor
Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League