American football league the NFL has promoted Peter O’Reilly to the position of senior vice-president of events.
O’Reilly, who served the past nine years as the NFL’s vice-president of fan strategy and marketing, replaces Frank Supovitz. Supovitz announced in May that he was leaving the league to form his own events company.
In his new post O’Reilly will be responsible for the execution of all events run by the league office, including the Super Bowl, Pro Bowl, NFL Draft, NFL Kickoff, NFL International Series and league business meetings.
“The events department has been an important part of the growth and progress of the NFL for many years, demonstrating excellence and commitment in its day-to-day activities, while constantly evolving to meet the needs of fans, clubs and the league,” NFL executive vice-president Eric Grubman said. “The selection of Peter to lead the department recognises his many talents and will enhance our ability to serve fans and clubs.”
O’Reilly joined the NFL in 2005 after serving in a senior role on NYC2012, New York City’s Olympic Games bid committee. He had previously worked at the National Basketball Association’s production and marketing departments.