Next Media claims Vietnam YouTube streaming record

Vietnamese sports and digital media company Next Media claims it has achieved a record peak concurrent viewership in Vietnam for a live stream on YouTube, of over 1.8 million for the final of the King’s Cup invitational football tournament on June 8.

The game, which was played in Buriram, Thailand, saw the Curaçao national team beat Vietnam on penalties after a 1-1 draw in normal time.

Next Media, which distributed the media rights in Vietnam for the tournament, streamed the game on its Next Sports-branded YouTube channel as well as agreeing distribution deals with several broadcasters.

The game was also streamed on the Next Sports Facebook page, where it got 1.4 million views and was shared nearly 3,000 times. The Facebook stream was geo-blocked so that only Vietnam-based viewers could see it.

The YouTube peak concurrent viewership for the final beat the previous record set two days earlier during the Vietnam v Thailand semi-final in the same tournament. Also streamed on the Next Sports YouTube channel, the semi-final reached 1.3 million.

The King’s Cup is an annual invitational tournament hosted by the Football Association of Thailand. It has historically featured a mix of national and club teams.