The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11.
The deal sees the brand added as title sponsor for the 2019-20 season of both the men’s and women’s versions of the competition, which begins December 13.
Fans will be able to create a Super Smash fantasy team via the Dream11 app which already has a strong presence in cricket via Official Fantasy Game partnerships with Australian Big Bash T20 League and India’s equivalent, The IPL.
New Zealand Cricket chief executive, David White explained how the agreement centred on increasing fan engagement and gaining wider exposure for the league.
He said: ‘’NZC has been expanding its commercial footprint outside New Zealand and this is a good example of the potential of our domestic products and the opportunities they offer.’’
A spokesperson for Dream11 said: ‘’Through this partnership, we will be able to bring New Zealand’s cricket experience to our 70 million-plus users and deeply engage them with the exciting T20 league, We’re sure to see good user traction for the league on our platform.”
The value of the Super Smash league title sponsorship is thought to be considerably lower than national T20 competitions in India, England and Australia.
The title rights contract between the ECB and Vitality for its T20 competition is understood to be worth between £1.5m (€1.7m/$1.8m)-£2m.
KFC’s title sponsorship of the Big Bash is reported at AUD$3m (€1.8m-$2m)-AUD$4m.
The IPL’s equivalent partnerships with Vivo totals Rs21.99bn (€303m/$341m).