Major League Baseball’s New York Mets and concessionaire Aramark on September 23 debuted what is billed as the industry’s first fully-automated self-checkout concessions experience.
The new self-checkout area at Citi Field combines technology from Mashgin, which makes artificial intelligence-powered kiosks, and secure identity company Clear, whose biometrics-based solutions are used at many stadiums and airports to move people through security screening.
The purchase process in the new kiosk involves scanning selected concession items, placing a finger on a fingerprint reader, and then a credit card connected to the identity of that finger is charged, with the process requiring just a few seconds. The fingerprint scanning also verifies a fan is of proper age to purchase alcoholic beverages.
“We’re continually researching innovative ways to utilize digital technology to create a more streamlined, convenient, and frictionless process that allows fans to purchase food faster and get back to their seats,” said Carl Mittleman, president of Aramark’s sports and entertainment division.
Speeding the concessions purchase process has been a key priority across the sports industry, and fellow MLB teams the Los Angeles Dodgers and New York Yankees have recently aligned with on-demand delivery service Postmates for skip-the-line food and beverage service. Biometric-based concessions have also begun to spread about the industry with Seattle, Washington’s T-Mobile Park and CenturyLink Field each using Clear technology.