The New York Jets have joined the ever-growing sports betting market by announcing an innovative partnership with MGM Resorts International.
The multi-year deal includes the free-to-play predictive game “I Called It” on the Jets’ official app, which will be sponsored by MGM’s app, playMGM.
The game can only provide winners with prizes and doesn’t allow fans to wager due to NFL rules that permit gaming sponsorships only.
The casino hopes the deal will increase downloads of playMGM within New Jersey – where the Jets play at the MetLife Stadium and where sports betting is legal – as well as visits to its Borgata resort in Atlantic City.
As part of the agreement, MGM Resorts will provide a wide range of hospitality options for Jets season-ticket holders and Jets Rewards members at the Borgata, as well as other MGM properties in the United States.
“We can promote our app and our casino, which is valuable to us because it could lead to a sports betting customer, even though the NFL won’t allow us to have a specific call to action,” Scott Butera, MGM’s president of interactive gaming, told ESPN. “We love the demographic that Jets fans provide. They have high household incomes in an area where sports betting is now legal.”
Earlier this week the Jets announced a sponsorship deal with online casino 888.com, while MGM announced a non-exclusive partnership with the NHL.