New York City FC bring in former Cavaliers executive Sims as new CEO

MLS club New York City FC has named former Cleveland Cavaliers executive Brad Sims as its new chief executive, beginning in January.

Sims, who will replace Jon Patricof, was most recently the Cavaliers’ executive vice-president of franchise operations and chief revenue officer, and he also worked in the NBA league office for four years.

Ferran Soriano, the City Football Group chief executive, said: “Brad will bring a wealth of knowledge and successful experience gained both at the Cleveland Cavaliers and the NBA that will be hugely important as NYCFC moves to its next phase of growth.”

Sims said: “There’s no better time to be a part of soccer in the United States and NYCFC has quickly become a key pillar within the League. With the sport growing so rapidly in the US, and with City Football Group’s original global proposition, this is the place to be.”

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