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New London firm seeks to bring fresh ideas to sports law market

A new sports law firm has been established in London which aims to move beyond the “usual trappings” associated with traditional companies.

Level has been launched by former Couchmans partners Dan Lowen and Fraser Reid; Dan Harrington, former owner of DMC advisers; and ex-Keystone Law partner Morris Bentata.

The client-base of the four lawyers includes Jamaican sprint superstar Usain Bolt and four-time Tour de France cycling champion Chris Froome. The Law Society Gazette website said Level will utilise acknowledged experts only, supported by a “small but effective” business development and administration team.

Level said in a statement: “By embracing technology and fostering a fresh approach to servicing clients’ needs, Level’s operating model enables its lawyers to focus solely on achieving results for clients, with none of the constraints and overheads associated with traditional private practice.”

Lowen added: “Clients in the sports, media and entertainment industries value the personal, one-on-one relationships we forge with them. Fundamentally, our clients are world-renowned organisations, companies, and individuals who strive every day to go above and beyond the norm: they need lawyers who do the same. What they don’t need are the usual trappings associated with traditional law firms, like an army of junior associates and back office staff.”