New LA Bowl marks further boost to SoFi Stadium schedule

A new college football bowl game will be played at the forthcoming SoFi Stadium in Los Angeles.

The newly created LA Bowl will begin in December 2020, featuring the top selection from the Mountain West Conference and the No. 5 selection from the Pac-12 Conference. The game will then be played annually through at least 2025 following an agreement involving the two conferences, SoFi Stadium officials, and Hollywood Park, the entertainment district surrounding the new venue.

“Similar to SoFi Stadium, the LA Bowl game is designed to deliver an authentic Southern California experience,” said Jason Gannon, managing director of SoFi Stadium and Hollywood Park. “In addition our bowl game events throughout the week will embrace Los Angeles as the entertainment capital of the world.”

The arrival of the LA Bowl represents yet another boost to the stadium’s already robust lineup of planned events. SoFi Stadium has already been pencilled in to stage the NFL’s showpiece Super Bowl game in 2022, the College Football National Championship game in 2023, and the Opening and Closing Ceremonies of the 2028 Olympic Games.

It is also likely to be a venue for the 2026 Fifa World Cup, which is being hosted by the United States, Mexico and Canada.

“Los Angeles is a tremendous market firmly within our footprint that is home to a large number of our member institutions’ alumni and the area from which many of our student-athletes are recruited,” said Craig Thompson, Mountain West Conference commissioner. “This will be a top-flight postseason destination for the No. 1 selection from our conference.”

Digital personal finance company Social Finance (SoFi) has secured a 20-year naming rights deal to the stadium, worth a reported $400m, while American Airlines landed the naming rights to the plaza next to the stadium. As part of a wide-ranging deal with PepsiCo, Pepsi and Frito-Lay will become the exclusive soft drink and salty snacks partners of the venue.

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