Hosting the 2019 Vitality Netball World Cup delivered an £8.18m boost to Liverpool’s economy according to a new piece of research commissioned by UK Sport.
The research, conducted by the Sport Industry Research Centre at Sheffield Hallam University, calculated the additional expenditure generated by non-local, event-specific attendees and event organisers.
The city hosted the event at its M&S Bank Arena in July last year. The influx of fans for the event generated an estimated £6.04m in revenues while other attendee groups, such as media and event personnel generated around £1.32m. £0.82m of expenditure by event organisers accounted for the remainder of the £8.18m figure.
The report indicated the event was worth significantly more to the Liverpool economy than either the UCI Track Cycling World Championships of 2016 (£3.41m) or the European Aquatics Championships of
2016 (£4.74m) were to London and was on a par with the 2018 Women’s Hockey World Cup in London (£8.31m).
A study using YouGov data last year estimated an additional 160,000 British women were inspired to play netball by the tournament and that over 6.07 million people in Britain attended, watched or followed the event.
A record-breaking 112,000 tickets were purchased for the tournament with all England games being a complete sell out.
Liverpool’s deputy mayor and cabinet member for culture, tourism and events, councillor Wendy Simon, said: “Netball fever spread across Liverpool last July, and the city centre felt like a hive of activity particularly around the arena and the fanzone at Chavasse Park.
“It’s fantastic that it made a real impact on the local economy, and one which will have been felt right across our leisure sector from hotels and restaurants right through to bars and other city attractions.”
Sports minister Nigel Huddleston said: “We are determined to continue bringing the biggest and best sporting events to the UK over the next decade. In the next three years we will host Uefa Euro 2020, the
Uefa Women’s Euros and Rugby League World Cup in 2021 followed by the Birmingham Commonwealth Games in 2022. We want to capitalise on these fantastic events and continue to inspire participation and strengthen the UK’s global reputation.”