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Nent secures array of popular Nordic sports content for Viaplay’s UK launch

Nordic Entertainment (Nent) Group has announced a raft of sports rights acquisitions for Viaplay in the UK, ahead of the launch of the streaming service into its latest new market later this year.

Nent said this morning that Viaplay will include live sports in its UK content line-up, starting from its launch in the country in the second half of 2022.

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