Nordic Entertainment (Nent) Group has signed a five-year exclusive media rights agreement in Poland with the National Hockey League to broadcast up to 1,400 live games every season on subscription OTT streaming service Viaplay until 2026.
The deal expands Nent and the NHL’s long-term partnership to nine European countries, and further reinforces Viaplay’s sports offering in Poland. Nent already holds exclusive NHL rights in Sweden, Finland, Denmark, Norway, Iceland, Estonia, Latvia and Lithuania until 2026.
Starting with the 2021-22 season opener on October 12 between the Pittsburgh Penguins and Tampa Bay Lightning, viewers in Poland can watch all NHL regular-season games live on Viaplay, including every NHL Saturday and NHL Sunday (formerly NHL European Game of the Week) game broadcast, with local language commentary for selected games.
In addition, Viaplay will show extensive live coverage of the Stanley Cup Playoffs and Stanley Cup Final and other marquee NHL events throughout the season, including the Winter Classic, All-Star Game, Stadium Series, Heritage Classic and Global Series.
"Through our long and expanding partnership with Nent Group, we have been able to deliver our game to more fans in Europe than ever before," said David Proper, NHL senior executive vice-president of media and international strategy.Nent replaces TVP Sport, the sports channel of public broadcaster TVP, as the NHL broadcaster in Poland. In 2016, TVP acquired rights to the NHL from 2016-17 to 2019-20 in a deal with the IMG agency. The deal was subsequently extended.