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Nent adds Viaplay distribution deal in Poland with UPC

Media company Nordic Entertainment (Nent) Group has agreed a multi-year distribution deal with Polish cable television operator UPC, whose customers will be able to access Nent's Viaplay streaming service.

Viaplay, which will be available through third-party distribution deals and direct subscriptions, is launching in Poland on August 3. The date it will be available for UPC customers will be announced in due course.

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