NBL appoints Loeliger as commissioner

Jeremy Loeliger, the chief executive of Australia’s National Basketball League (NBL), has been appointed to a new role as commissioner of the competition.

Loeliger joined the NBL in 2015 and has overseen the league’s recent resurgence, with four consecutive years of record attendances and broadcast audiences.

Loeliger also created the NBL Next Stars programme, through which the league contracts overseas players and develops them in Australia to give them the best chance of being drafted into the NBA.

In appointing Loeliger as commissioner, the NBL has followed the lead of North American sports leagues such as the NBA, NFL, NHL and Major League Baseball.

“It also reflects the NBL’s significant growth and expanding global footprint as a league,” NBL owner and executive chairman Larry Kestelman said. “We are now one of the premier basketball leagues in the world and enjoying a golden period for Australian basketball.”

Kestelman added: “His new role will allow him to focus on strategy development and continuing to build our partnerships across basketball and government, both here and internationally.

“It will also allow the NBL chief operating officer Andy Crook to play a bigger role in the running of the daily operations of the NBL as we continue to grow and expand as a league. We have built a great team that is building a great product and I have utmost faith in them.”

Meanwhile, the NBL has extended its partnership with US sportswear brand Under Armour, which will continue as the league’s supply partner and official compression partner for the 2019-20 season.

Under Armour’s partnership with the NBL began in 2017-18 and the new deal has been signed ahead of the start of the 2019-20 campaign on October 3.