HomeNewsLicensing & MerchandisingBasketballGermany

NBA to open first retail store in Germany

A rendering of the NBA Store in Berlin (Credit: NBA)

The National Basketball Association is looking to expand its presence within Germany by opening the league’s first retail store in Berlin, in partnership with global sports merchandise company Fanatics.

The new store, which will be operated by retail giant Lids and located at Alte Potsdamer Str. 7, 10785 in The Playce at Potsdamer Platz, will mark the fourth NBA Store in Europe, joining Paris, France; London, United Kingdom; and Milan, Italy.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here