League furthers its commercial activity surrounding first games in UAE
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NBA, Meta put VR at heart of deal extension
The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
SuperSport swoops for NBA rights deal
Pay-television sports broadcaster SuperSport, which operates in sub-Saharan Africa, has agreed a multi-year television and digital rights partnership with North American basketball league the NBA.
Dyn signs long-term NEP deal to produce basketball and handball
Dyn Media, the German streaming platform to be launched by former German Football League (DFL) chief executive Christian Seifert and publishing house Axel Springer, has appointed NEP to handle live production…
LeBron James signs lifetime deal with Nike
National Basketball Association (NBA) superstar LeBron James has committed to a lucrative lifetime partnership with US sportswear giant Nike.