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NBA signs $1.1bn licensing extension with 2K franchise publisher

The NBA and the NBA Players Association have announced a multi-year global extension of their licensing agreement with Take-Two Interactive Software, the publisher of the hugely-popular NBA 2K video-game franchise.

Terms of the deal were not disclosed, however the Wall Street Journal reported that it is seven-year partnership worth up to $1.1bn (€970m), more than double the organisations’ prior licensing tie-up in 2011.

Over the past 17 years, NBA 2K games have sold more than 86 million copies, with NBA 2K18 alone selling 10 million units.

An entire generation of basketball fans engage and connect with NBA teams and players through NBA 2K,” said NBA commissioner Adam Silver. “We are grateful to extend our partnership with Take-Two and the NBPA to build on the enormous popularity of the NBA 2K franchise and the continued global growth of basketball.”