The National Basketball Association will stage two regular-season games in London in March next year, NBA commissioner David Stern announced yesterday. The Toronto Raptors will face the New Jersey Nets at the O2 on March 4 and 5.
18 Jan 2021
A new London-based sports and entertainment marketing agency called ‘The Space Between’ has been launched by former leading figures at two well-known sponsorship agencies.
League, teams seek delicate balance between pandemic and fan engagement