The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
NBA partners with another sportsbook
The NBA has added the Stars Group as its second gaming partner.
The group, which operates the New Jersey-authorised online betting platform BetStars, joins MGM Resorts International in the NBA portfolio
ESPN, Marvel partner for superhero-themed NBA telecast
ESPN and Marvel, two sister divisions within the Walt Disney Co
NBA unveils Kareem Abdul-Jabbar Social Justice Champion award
The National Basketball Association has unveiled the Kareem Abdul-Jabbar Social Justice Champion award, a new annual honor that will recognize a current NBA player for "pursuing social justice and upholding…
NBA, Reddit secure content and ad sales partnership
The National Basketball Association and message board platform Reddit have struck a content and ad sales partnership, which includes a series of AMAs (Ask Me Anything) with NBA stars