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NBA partners with another sportsbook

The NBA has added the Stars Group as its second gaming partner.

The group, which operates the New Jersey-authorised online betting platform BetStars, joins MGM Resorts International in the NBA portfolio.

“This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimise the fan experience,” said Scott Kaufman-Ross, head of fantasy & gaming for the NBA.

The NBA will promote Stars Group across its digital assets while the NBA is promoted on other Stars Group properties including PokerStars.