NBA merchandise distributed across India under deal with Reliance

NBA Commissioner Adam Silver with Sports Minister of India, Kiren Rijiju during game in Mumbai on October 5, 2019 (Photo by Joe Murphy/NBAE via Getty Images)
NBA Commissioner Adam Silver with Sports Minister of India, Kiren Rijiju during game in Mumbai on October 5, 2019 (Photo by Joe Murphy/NBAE via Getty Images)

The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India.

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