More than 5.6 million hits were reported on June 5 during Game 1 of the NBA Finals – a 65 per cent increase on the previous record of 3.4 million set on June 7 a year earlier. Including the playoffs, NBA.com has surpassed 1 billion visits in a full season for the first time, with 1.2 billion visits to date. Overall visits have up by 60 per cent this season compared to a year ago.
NBA.com estimates that around 55 million fans will visit its site during the seven-game championship. In addition, the NBA expects more than 500,000 hours of video are expected to be viewed by fans through NBA TV online offerings.